Marketing and Advertising

Some Tips For Great Web Design

How can you make your web design stand out?  For one thing, you want to make sure that your website is different.   Visitors should be clear about what it is you are selling.   It should bring traffic but you do not want just lookers.   You want traffic that will convert into sales.   You need a marketing message that is very clear and you want a site that will appear at the top, if not the top, of search engine results. 

What is the first thing your visitor sees when your site appears?   Do they see several inches of ads or is there an image that jumps out at your reader and tells them that THIS is what they came for?    You have only a few seconds to hang onto the site visitor.   You need something that grabs their attention long enough for them to act on your message to buy!

As a freelance WordPress website designer (see web design Edinburgh for more information) this key fact indicates a multitude of things, please allow for me to explain further.  Have you taken a look at your competition's web design?   What keywords and keyword phrases jump out at you from their site?    How do they sell their product?   Do they offer specials on their site?   Or are those specials only available to visitors who sign up for the mailing list?    Take a good look at your competition and learn from it.

The design of the website should tell the world that it is the best of what you are selling.   Everyone wants to have the best.   Design your site to be the best.    Remember that your website will be online 24 hours a day 7 days a week.   Make it work for you all the time.   

Above all, keep your website simple.   Keep it organized.   The message you are trying to send should be clear.   Not only will this help with search engine results but it will also make it easier for your visitor to navigate the site.    Use keywords in your web design, placing them in title and throughout the site\'s content.  And make sure that content is unique and original.  This will draw traffic to your site, keep your traffic there and then turn that traffic into a customer.

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